Hyundai, the most difficult brand name to pronounce, how do you pronounce it correctly?

The English notation is "Hundai," "Hayundai," "Hayundai," "Hayundai," and "Hundai" in English-speaking countries such as the United States and the United Kingdom, and the pronunciation varies from person to person. 


Why did you make the brand name with the confusing pronunciation of Hyundai?

This is because the Romanization of Korean is not familiar, and it is difficult for foreigners to pronounce "Hyundai" For your information, there is a strange story in the market that the "현대" English name is Hyundai that it was named so to be pronounced similar to Honda in Japan, but it is false. Nowadays, the pronunciation of ''' is written as 'ae', but at that time, writing ''' as 'ai' was a common notation, and Hyundai only followed the method. This is why some of the people with the surname Baek in Korea are of a certain age, and their last name is marked Paik, not Baek. 


Honda in Japan and Hyundai in Korea are cousins?

The first time Japan's mission of Honda appeared was the establishment of Honda Motor Company in October 1946, and Hyundai Motor Company, which first appeared as Hyundai, was established in April 1946, six months earlier. To solve this situation, we even made a Super Bowl commercial in 2009. Therefore, it is nonsense to say that Hyundai English notation is to look similar to Honda or to look like a Japanese company.


Anyway, before and after this advertisement, "Hunday (/hhnnde//) like Sunday" settled, and all American advertising models and journalists pronounce it "Hunday." In the U.S., proper nouns are pronounced as one wishes to be pronounced regardless of spelling, but since Americans cannot pronounce Hyundai ''', they have promoted this pronunciation to integrate brand names, whether right or wrong. 


How do you pronounce Hyundai in Europe?

However, in Europe, it is still all over the place, and in France it is pronounced "Yoon Dae-i." The neighborhood also used to pronounce "Yundai" until the early 2000s, but recently, local corporations also end up with male pronunciation at the end of the logo appearing when advertising vehicles. 

a local advertising video

In the UK, "hiendai" is the official pronunciation. 


Pronunciations for Hyundai from all over the world

In Russia and Mongolia, they pronounce the same 'Hyundai' pronunciation as in Korea. Australia/New Zealand pronounce "hiyeon day".  In the English speaking world, Lee Dong-ne speaks the correct pronunciation. Anyway, this brand "Hyundai," which is very familiar to Koreans, is a regular that is rarely missed when exemplifying car brands that are hard to pronounce in foreign countries.