SF9 Members Concepts and Story (FIRST COLLECTION, 9loryUS, TURN OVER)

Who's SF9? 

To Be Sensation! Hello, we're SF9.

It is a 9-member boy group belonging to FNC Entertainment that released its first single album "Feeling Sensation" on October 5, 2016, and debuted on Mnet's "M Countdown." It is the first dance group among boy groups to debut at FNC Entertainment.

It was reported that all members renewed their contracts with FNC on March 2, 2021.


SF9 in KCon

Team name SF9

SF9 - SYMBOL OF SF9 (LOGO MOTION FILM)

The team name stands for Sensational Feeling 9, meaning boys who will surprise the world, and is determined to become the best dance boy group ambitiously introduced by FNC. In addition, the Chinese character "Oll-gu" is embodied in the number 9, expressing the desire to do the team's activities for a long time.


Concepts and Story - 9lory

At midnight on January 1, 2020, the 9lory trailer was released by surprise ahead of the comeback. By analogy from the title of the trailer, the title of the worldview seems to have been borrowed from the fact that the letters of the numbers 9 and G are similar as a compound word of the English word Glory, meaning 9 and 9 members.


SF9 9lory Concept


The worldview is basically based on Nordic mythology. Like Zeus in Greek mythology, Draufnir, Odin's bracelet, dubbed the best god in Nordic mythology, appears as the most important medium in Glory Trailer and Good Guy music videos.


Also, if you look at the trailer, each member represents one of the eight songs released before the regular album.


Youngbin Heart Jewel

Youngbin 《RPM》 <RPM> Heart Jewel

Jaeyoon Spray

Jaeyoon 《Feeling Sensation》 〈Fanfare〉 Spray

Dawon Yellow Rose

Dawon 《Knights of the Sun》 〈O Sole Mio〉 Yellow Rose

Rowoon ticket

Rowoon 《MAMMA MIA!》 <MAMMA MIA!> ticket

Zuho Broken mirror

Zuho 《NARCISSUS》 〈Do not become pretty〉 Broken mirror

Taeyang Yoo Black Bead

Taeyang Yoo 《Burning Sensation》 〈Burreung (ROAR)〉 Black Bead

Hwiyoung Dice

Hwiyoung 《Sensuous》 <I screamed> Dice

Chanhee Red light + signal

Chanhee 《Breaking Sensation》 〈Easy Love〉 Red light + signal


As mentioned earlier, the representative medium of Good Guy is a bracelet, that is, Inseong is in charge of Good Guy, and it tells the story that members scattered around Personality gather. The objects of each song in charge also appear in the music video as the next album, the scent of summer, makes me dance.


9lory - FIRST COLLECTION

The musical concept of FIRST COLLECTION is Better. 

Thanks to Fantasy, I became a better person, and it is called Better in the sense of improvement.


SF9 Good Guy Music Video


The music video of Good Guy is simpler than expected, and each member seems to be fighting each other over bracelets while playing tennis, boxing, and billiards, but at the end, all the bracelets are combined to complete a single sun. At the end, the background of the members' group dance was also shaped similar to the sundial. It felt like peace came so easily, but...


9lory - 9loryUS

A prologue titled “9loryUS” was released by surprise ahead of a comeback with a new album on June 21, as if using the similarity to the pronunciation of “Glorious”. It was the day of an annular solar eclipse around 5 pm on this day, and it's a secret that everyone was surprised when the trailer was released exactly at that time. That's because the trailer itself contains an annular solar eclipse.


The bracelet (Taeyang), which was merged into one in the Good Guy music video, is broken during an annular solar eclipse in the Glorious Prologue. When a solar eclipse occurs, it means darkness is coming, and the entity that blocks the sun is a snake, a new villain. This snake is presumed to be derived from Jormungand in Norse mythology.


SF9 Summer Breeze Music Video


When Inseong looked at his bracelet in surprise at the dream of destroying it, he looked at it as a snake because Jordan's disturbance began. The faces of the members are also hidden by shadows like solar eclipses, so they are hard to see.


9loryUS's musical concept is the best. It is said to mean to show the best that has grown further in Better. The summer scent music video contains more world-view stories than Good Guy, but it seems to be because it is a story of doubt and division.


9lory - TURN OVER

The prologue was also released with the release of TURN OVER, the last third album of the 9lory worldview trilogy. Following the prologue and epilogue of 9loryUS, which were previously released, snakes appear again.

SF9 Tear Down Music Video

SF9 Tear Down Music Video