Why did OH MY GIRL gain popularity long after their debut?

Oh My Girl is also considered a representative K-POP girl group with a late bloomer. This is because it has steadily increased its recognition through terraced growth since its debut in 2015, and has grown rapidly since the 2019 comeback war: the appearance of Queendom.


OH MY GIRL

It can be seen from the fact that he topped the terrestrial music show 1581 days after his debut, but it took a very long time to become popular. Because of this history, it is called the "icon of honor" among idol fandom.

- There are many compliments about the musicality and reputation of the song just by looking at the cross-edited comments of our debut song, "Cupid",- "Even though I've never made my name known".

- "The group's reputation itself is disappointing."

- In the music video for the debut song, "It was a group that I had been affectionate with since my debut, but now that I look back, I feel very emotional. There must have been hard times and hard times, but I'm so thankful that you've been continuously. Oh My Girl, who has accumulated years of experience, strengthened her skills, and is now someone's idol in first place on music shows, is so amazing and cool. "Let's be happy, OH MY GIRLㅜㅜ" is the best comment.


It is a group with a lot of recollections of the difficult past.

The analysis of fans is no different. The fans' sharp analysis as below is seen.

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This is the reason why OH MY GIRL couldn't make it up during the 2015 girl group crisis. Compared to boy groups, girl groups can't create core fans.

At the beginning, how much fans are attracted plays a decisive role in the group's lifespan.

Apink, which debuted in 2011, started as latecomers with a girly concept pillar. Lovelyz debuted at the end of 2014. We created a fandom with a very high ranking for a rookie and hit the Achuro chart the next year. From the start of GFRIEND's debut in early 2015, we're going to run through time and hit each other three times in a row.

At this time, Apink also released a full-length album, so the PURE concept girl group was just a three-way race, and Cupid, which is not bad but relatively has no impact, was buried. KARA even made a comeback after Cupid activities, and the name of the comeback song is Cupid. In his heyday, the song itself is buried in the group itself because the name of the song is the same as that of the giant named Cara.

The decision that failed to rise is the time when Closer, a legendary song for fans, came out in October 2015. Since the summer of 2015, TWICE, the debut group of a program called "Sixteen," the predecessor of a program like Produce Idol School, has debuted, competing for first and second place in girl group reputation.

TWICE absorbs most of the male fans who enter the girl group after cheer-up through this period. The only OH MY GIRL I remember before the closure in 2015 was the article of B1A4 younger sister group. Closer began to gather fans, and in 2016, a fandom called Miracle was created.

To go as mysterious, soft and girly as a closure, Lovelyz's girlfriend already gathered all the fans, so there was no answer. Even if the concept was changed playfully and lively like a liar, Red Velvet and TWICE could not win because they were too out of bounds.

And it was the coloring book that drove the group to the crisis of disbanding a lot of Baal One, ㅠㅠ the disastrous performance of the title with the last king's likes and dislikes. Still, OH MY GIRL's fighting, which overcame it and came all the hardest to overcome it.

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OH MY GIRL


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Many people even question the fact that Oh My Girl did not appear fast enough to produce such an analysis, which is based on Oh My Girl's characteristic that the group's reputation is low, but the song is a girl group that produces songs that they have heard once. The song itself has a place to play due to its high quality, and once you listen to it, you cannot easily forget it, but it has not built up its commercial influence/music broadcasting career/award career due to the lack of firepower of the fandom and poor promotion of the agency. However, even at this time, the loyalty of the fandom itself was high, so album sales had remained constant.


In other words, what was lacking for Oh My Girl was the influx of new fandom and public interest, but the fandom itself was steadily increasing over a long period of time, and songs such as banana allergy monkeys were also divided into likes and dislikes, but their popular influence was gradually increasing. Whether it is good or bad, it cannot be denied that OH MY GIRL's reputation has increased due to the song, and in this respect, OH MY GIRL cannot be seen as a group that relies solely on the firepower of the fandom.


OH MY GIRL

Although it was a group that grew step by step from 2015 to 2018, the fate of the group will change by participating in Queendom in 2019. OH MY GIRL, who showed excellent singing skills and high-quality stage composition at Queendom, failed to win due to MAMAMOO, which already has excellent skills and recognition, but succeeded in making the group's name known and will hit a "right" jackpot in its first album released after the broadcast.


In particular, Oh My Girl stood out on the 24Hits chart, and as the Melon chart was reorganized, there was a view of anxiety as existing top singers struggled, but Oh My Girl overturned these concerns and cruised to the top of the music chart.


In conclusion, until 2021, when they debuted in the early stages of the third generation and are mentioned as the fourth generation, they continued to grow and eventually became the "My Girl of the Public" as the group name implies.


*related article: Who has the best dance performance among OH MY GIRL members?